About Us

Who we are

We Believe Your Digital Sales Platform Should Make Your Life Easier.

It should work seamlessly. It should holistically integrate your sales, marketing, and operations endeavors, allowing you to spend your time focusing on what matters most — getting your business to the next level.

And yet most platforms simply aren’t designed in this way.

They aren’t built to accommodate everything your business needs to run optimally.Rather than give you all the functionality you need in one place, they force you to use external programs that make it harder for systems to talk without complication.

At SalesRails, we’re changing what customers can expect from their digital sales platform.

We’ve done away with the ad-hoc, piecemeal, integrated networks that eat up your time, energy, and resources — and created a true all-in-one platform that was designed from the ground up to work together seamlessly.

SalesRails gives you everything in one place. Sales, Marketing, CRM, Operations — all working in tandem. All without the headaches, breakdowns, or required technical expertise.

It’s easy-to-implement, easy-to-use, and easy to scale — so you can focus not just where you are today, but where you want to go tomorrow. To put it simply — it just works.

It’s what we call harmonization. And it’s the competitive edge your business needs to reach the next level.

Welcome to a more intelligent digital sales platform.

Welcome to…

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We provide midsize companies a holistic, digital technology platform that seamlessly integrates sales, marketing, and operations, creating a unique competitive edge for business growth—all to keep their business in the rails.
We did the only thing we knew to do: build our own software.
Our Story

We’re technologists, who know marketing.

We’re successful technologists first, and successful marketers second — who figured out how to marry technology and marketing together.

We built our own software while watching everyone else struggle with “industry standard” digital sales platforms and platform tools that caused too many pain points. We saw the data and upgrade issues and the futility of trying to bolt things together to get only half of what businesses wanted in functionality.

We focused on the features and information that were most important to our business and helped us make our lives easier. We thought about user experience and what functionality was critical to bringing in sales that impacted a company’s bottom line: focusing on conversions, page performance, AOV, LTV, CPA, and ROAS. We did away with the need to integrate software from various systems and create a seamless UI that only focuses on the technology emerging businesses need to get to the next level. We concentrated on training and ensuring that everyone on our team understood how to use our software and where it could help support our business.

Most importantly, we strived to create software that provides flexibility for the future and could scale with any company.

As technologists who understand marketing, we saw the value in bringing our platform to ALL online marketers.

It was from this that SalesRails was born. A more intelligent digital sales platform. A streamlined system designed to keep your business in the rails.

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Less software systems needed on average versus other platforms.

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System to do everything.

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Average opportunity to scale your business. Experience better conversions, more features, tools for customer retention and more.

Meet the Team

Working to Keep Your Team In The Rails.

Jeff Siegel

CEO | Founder

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Jeff Siegel
CEO | Founder
Responsible for keeping the wheels on the bus, strategic direction, user experience, and leveraging all his expertise in technology and internet marketing to build a superior product for our clients. Famously built the first Video Sales Letter (VSL) in the healthy weight loss space that launched our previous company to the top of ClickBank for two years. Built our custom platform that processed over $150M in transactions and is now the basis for SalesRails. Pilot, plane crash survivor, and lover of Spikeball.

Dan Begallie

CTO | Co-Founder

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Dan Begallie
CTO | Co-Founder
The person that makes sure the technology and the business work like a fine-tuned machine. Responsible for keeping the platform secure, performant and ensuring the technology in use can provide an amazing user experience. He's helped companies worldwide collaborate better and enabled a previous platform version to support international commerce. When not busy making things work better, he can be found hiking, playing soccer, fixing electronics for one of his three children, or skiing somewhere in southern Vermont.

Dave Braet

COO | Co-Founder

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Dave Braet
COO | Co-Founder
Former math teacher, management consultant, and business owner who brings harmony to the team by managing policies and processes, daily operations, vendors, finances, and everything in between. Helps clients utilize SalesRails features to their fullest potential through top-notch interactive training and live webinars. Always striving to live at his best tempo, he enjoys an active lifestyle of health & fitness, sports, travel, and spending time with family and friends as much as possible.

Peter Radocchia

Back-End & Data Architect | Co-Founder

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Peter Radocchia
Back-End & Data Architect | Co-Founder
Visiting engineer, friendly with all levels of the tech stack. Fond of troubleshooting and performance tuning, focused on reporting & all processes that feed into reporting. Would not be in technology if not for the possibilities that open up when technology is well applied. Small is beautiful, recursive self-organization in depth is beautiful. Husband, father and son.

Dave Myers

Front-End Architect

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Dave Myers
Front-End Architect
A Technologist with a passion for building. Having worked in and owned tech startups ranging from business management software, to advanced weapons systems, to sports technology; Dave has broad experience solving technical problems to deliver meaningful and functional products. Being a technologist with an MBA, he enjoys bridging the gap between real world business problems and the technology to solve those problems.

Dave is also a husband, father to 3 awesome kids, a triathlete, soccer coach and loves everything in the Colorado outdoors.

KJ Larson

Sales Funnel Jedi

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KJ Larson
Sales Funnel Jedi
The person responsible for helping our clients get excited about, and understand, the amazing things our platform can do to bless their businesses. Is ready and willing to take the time each client needs to get the maximum benefits out of SalesRails. “For Sure” advocate! IT manager and project manager for a couple of glorious decades in what seems like another life. Freelances as a Father to 5 wonderful children who are eating him out of House and Home. KJ enjoys Magic the Gathering, all things Star Wars, and being an adult fan of LEGO. (AFOL) He can often be found putting 2 bricks together in new ways to see what happens.

Mariah Brown

Performance Coach

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Mariah Brown
Performance Coach
Businesswoman, restauranteur, and performance coach. Mariah owned and operated multi-award winning destination restaurants for 20 years in Hawaii called Da Kitchen restaurants.

In addition to co-founding Da Kitchen restaurants, Mariah was a licensed realtor for 17 years, where she was a multi-million-dollar producer and recognized with Prudential’s Rookie of the Year, President’s Circle, and Chairman’s Circle awards. Mariah is passionately dedicated to contributing to humanity and helping to heal the world. As an advisor for Ho’ Ola Na Pua – a non-profit program focusing on the rehabilitation of rescued girls and an ambassador for the Free A Girl organization – a non-profit that rescues girls out of slavery; Mariah is devotedly committed to seeing the end of human and sex trafficking worldwide.

Mariah has employed, managed, and inspired over 2000 young men and women over the last 22 years and dedicated many years to training under famous coaches like Tony Robbins, Keith Cunningham, Alison Armstrong, Ester Perel, not least of which includes business owners, spiritual leaders, top executives, and political leaders like governors, senators and influencers . With her passion and love for people she collected volumes of wisdom and knowledge to share with our company and team members. Her passion is helping people to navigate through everyday experiences and thrive, while bringing together the personal and professional elements of success so everyone grows. If the team is aligned on passion and purpose, then the whole company will succeed. She believes it is always about the people and not just about the company, we are all in this together to flourish.

Yan Syzonenko

Azure DevOps Engineer

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Yan Syzonenko
Azure DevOps Engineer
Loves to be a mechanic and build scripts for the infrastructure as well as dominate DevOps build, deploy, and CI operations. Always looking for ways to improve things, he is responsible for the service deployments of both code and the automatic configuration of services environments in both production and development scenarios. A true Sherlock Holmes, loves to get to the bottom of a business problem and implement long-term solutions.

Gordon Slone

Quality Magician

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Gordon Slone
Quality Magician
Experienced QA tester with a deep understanding of Software Development Life Cycle (SDLC) and QA engineering. Proven track record in designing and executing comprehensive testing strategies for software applications that meet both business and consumer needs. Excellent team player and long-term collaborator with software engineers, designers and product managers. Spends free time exploring the Colorado mountains, traveled to over 35 different countries, and the father to two wonderful cats.

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